The American Financial Associates firm was born our of a passion for better financial education with the knowledge that many people are still applying the same financial philosophy to their planning as they did 30 years ago..
We feel that financial education in America is at an all time low and that the financial planning industry is still operating under a paradigm that is no longer valid.
It is no secret that today many families struggle with their financial decisions. When looking at the past it’s easy to understand why Americans are worried about the future. It doesn’t take much research or an advanced college degree to find a trend. There is a problem with how families traditionally invest their money, that problem is risk. Now today, with an overabundance of information, uncertainty about who to trust and an extremely volatile economy many families are searching for safe alternatives to traditional financial planning in hopes to stop worrying about what comes next!